who are we ?

Founded in 2017, BLUE is an Egyptian-born clothing brand built on the values of simplicity, style, and authenticity. What started as a local vision has grown into a brand that speaks to a new generation — bold, modern, and unapologetically original.

At BLUE, we don’t just make clothes — we create pieces that tell a story. Each item is carefully designed and crafted using high-quality materials, made to look good, feel better, and last longer. Our collections are inspired by everyday moments, street culture, and the spirit of individuality.

Now with our online store live, BLUE is just a few clicks away. Wherever you are in Egypt, your next favorite outfit is ready to find you.

BLUE — Not just a brand. A lifestyle.